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PREVIOUS CLIENTS

© 2017 by Troy Curtis

MEDIA, MARKETING

& DESIGN

Having a keen creative eye allows Troy to succeed in delivering polished, strategic marketing content including videos, photos, graphics, and blogs aimed at growing audiences and viewer traffic to your company or organization. He has a passionate interest in market research, demographics, and human psychology that drives him to make informed marketing decisions. Troy aspires to be a Creative Director or Marketing Manager one day.

Troy especially admires the marketing strategies of the NBA and its affiliate organizations.

QUALIFICATIONS
  • Extensive experience producing digital media and marketing content for businesses & organizations as a Marketing Lead, Vice-President of Communications.

  • Ability to lead teams of designers, photographers, and other content creators to executive strategic marketing plans including ones aimed at generating event ticket sales.

  • Manages or co-manages 3 websites, 4 Facebook pages, and 3 Instagram pages.

  • Experienced sports journalist for Carleton University Student Newspaper.

TECHNICAL SKILLS & PROFICIENCIES
  • KX Kinetic Software (Conferencing)

  • Photo, Graphic, and Video Editing in Adobe Lightroom, Photoshop, Illustrator, Premiere

  • Microsoft Word, Excel (including PivotTables), PowerPoint, Outlook

  • Advanced knowledge of Dreamweaver & web design with Squarespace, Wix, etc.

AWARDS & RECOGNITION
  • Recommended by Hatch Directors to provide design consultation to Lead To Win

  • Awarded a $5,000 grant to pursue marketing and design endeavors

  • Elected Vice-President of Communications by the Kappa Sigma Fraternity in February, 2017

  • Through extensive market research, developed a Content Marketing Strategy aimed at increasing social media following & maintaining a loyal target audience for a Student-run Entrepreneurship Service Centre.

  • Co-Manages the organization's Instagram Account, Website, and Facebook Page.

  • Oversees a team of 8 ambassadors, delegating purposeful tasks aimed to effectively execute a Content Marketing Strategy, and to promote large-scale events.

  • Managing Committee of Ambassadors: 

    • Delegates tasks aimed at bettering the technical skills of the members involved, while simultaneously accomplishing large projects efficiently.

    • Generates reports to track qualitative and quantitative data in order to set goals, identify & anticipate issues, and make managerial decisions.

    • Takes effective weekly committee meeting minutes.

  • Event Promotion

    • Develops marketing collateral to promote upcoming events and launches strategic social media campaign to generate ticket sales

    • Creates statistical reports and post-mortem documents in order to identify positive and negative takeaways from each campaign to set future goals and standards.

  • Creates digital marketing material including videos, infographics, graphics, and SEO-based blogs.

Hatch, CUSA's Entrepreneurship Centre

MARKETING LEAD
  • Manages Public Relations Committee, Website & Publications Chairmen, and Alumni Relations in developing strategic marketing content such as newsletters, press & media releases, blogs, videos, photos, & infographics to boost online visibility and traffic.

  • Co-Manages the organization's Instagram Account, Website, and Facebook Page.

  • Managing Public Relations Committee: 

    • Delegates tasks aimed at bettering the technical skills of the members involved, while simultaneously accomplishing large projects efficiently.

    • Generates biannual reports to track qualitative and quantitative data in order to set goals, identify & anticipate issues, and make managerial decisions.

      • See Kappa Sigma's 2017 Biannual Communications Report​ here.

  • Takes effective weekly meeting minutes and prepares official correspondence while reporting directly to the President and Headquarters.

  • Develops monthly correspondence updating alumni on current activities via e-newsletters.

  • Event Promotion

    • Develops marketing collateral to promote upcoming events and launches strategic social media campaign to generate ticket sales

    • Creates statistical reports and post-mortem documents in order to identify positive and negative takeaways from each campaign to set future goals and standards.

Kappa Sigma Fraternity at Carleton University

VICE-PRESIDENT, COMMUNICATIONS
  • Through extensive market research and branding, I launched a photography business that has attained over 200 individual clients, receiving dozens of positive testimonials on my reliability, and professionalism. I now display creative testimonial graphics on my website here.

  • Organizes 4-6 photo-shoots per week while managing my personal social media and developing creative marketing content to gain audience views and attract potential clients.

  • Communicates intimately with clients of all varieties to create photos that best showcase their values and needs by asking questions, welcoming criticism, and adapting to feedback.

Troy Curtis Photography

OWNER & PHOTOGRAPHER
  • Awarded $5,000 Campus-Linked Accelerator Innovation Grant to pursue skills in Marketing and Design Innovation by working with programmers, directors, and development teams to execute new and innovative strategies including, but not limited to, those that boost online presence and user-
    friendliness.

Lead To Win

Creative Consultant
  • Sat on the Marketing & Communications Committee, providing insights into possible marketing strategies to engage a diverse audience online and in print forms.

  • Prepared proposals, draft letters, surveys and statistical reports, event budgeting and forecasting, meeting minutes, expense reports, media and press releases.

  • Designed an interactive website for the organization that provides a more user-friendly and updated model to replace the outdated site.

Orléans Chamber of Commerce (Past)

OFFICE ADMINISTRATOR AND EVENT FACILITATOR
  • Synthesized lengthy, detailed documents to design captivating and creative bid proposals aimed at attracting potential events & conferences hosted by youth-based organizations.

Carleton University Conference Services (Past)

CONFERENCE SERVICES ASSISTANT